by Fleire Castro on August 31, 2009
Long ago branding strategies revolve around leveraging traditional media – television, radio, newspapers – to implement push marketing to get the message out. Internet and mobile tools have now shifted the strategies and called in a whole new threat to “old media” through interactive, niche-targeted, pull marketing strategy through social media.
With this current move, it is fun to imagine the differences of the two strategies, social vs traditional, like a battle between two super heroes – Spiderman vs Superman.
by Fleire Castro on August 23, 2009
If you find yourself immersed in the internet, you would soon realize that social media marketing is making its foot hold in the marketing industry. Many are wondering if they should leverage this for their business. We say, yes to a hundred percent. “Marketing without social media is like a morning without coffee.” And just [...]
by Fleire Castro on August 17, 2009
A Social Media Assistant is someone who works with you to get your business on the move and out there for the customers the way you want it to be. They could be anyone qualified enough to do the job efficiently and effectively. These assistants can work from the comforts of their own office or [...]