just like traditional media vs social media

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“Superman and Spider-Man both throw a punch at each other in mid-air over the skies of New York City, but both easily dodge the other’s attack.”

Long ago branding strategies revolve around leveraging traditional media – television, radio, newspapers – to implement push marketing to get the message out. Internet and mobile tools have now shifted the strategies and called in a whole new threat to “old media” through interactive, niche-targeted, pull marketing strategy through social media.

With this current move, it is fun to imagine the differences of the two strategies, social vs traditional,  like a battle between two super heroes – Spiderman vs Superman.

Meet SPIDER “social media” MAN

Social media is the online content created by people who uses highly accessible technologies such as the internet. The use of internet as means of communication has become a trend these days and businessmen as well as advertisers are now taking advantage of it.

The principles surrounding the concept of social media revolves around creating relationships between one self and others through means of online social networking sites wherein one can easily advertise the product or services that others need. Some of these sites include Facebook, Twitter, and Youtube. Others create their own website and promote their website by using backlinks that point back to their website. It is what we call to as the trendy way of marketing and advertising the products you want to sell.

..and SUPER “traditional media” MAN

There are a lot of difference between the traditional way of marketing and the trendy way that is social media. Social media can reach almost everyone around the globe through internet opposite to traditional marketing and advertising which limits the location of both categories. Industrial media or traditional marketing has permanence meanwhile social media has versatility. When magazines and ads are printed and distributed, changes can not be made but for social media, changes can be made almost in a second through editing or commenting. The time which industrial media to advertise and market their products would usually take days or weeks to promote thoroughly and effectively but for social media, we are just counting hours or minutes.

“Superman and Spider-Man congratulate each other on a job well done.”

Implementing campaigns in just traditional media has limited reach. Imagine the lost opportunity in reaching out to millions of internet users in different parts of the globe. But taking your campaign to only the internet limits the tested opportunities of reaching out to the internet-less consumers.

The formula today is traditional media + social media. Will social media currently just tagged as a “fad” with campaigns yet to be determined and tested, will we be seeing the formula as TOMORROW = SOCIAL MEDIA?

But really the bottom line, it’s no contest.. for now.

“Soon thereafter, Clark and Lois go on a double-date with Peter and Mary Jane. As the two couples leave, they all walk arm-in-arm together into the sunset.”

try social media coffee

If you find yourself immersed in the internet, you would soon realize that social media marketing is making its foot hold in the marketing industry. Many are wondering if they should leverage this for their business. We say, yes to a hundred percent.

“Marketing without social media is like a morning without coffee.”

And just like caffeine in a rainy Monday morning, it would certainly help if you have a cup of social media on top of your SEO campaigns and blogging. Why? Here are just some reasons that could convince entrepreneurs like you to take on social media:

1. Communication Platform
Since you are using the internet as means of communication, you may have buyers from the other side of the world and still have endless possibilities on who you deliver your services to. People around the world rely on social networking sites to communicate with people from around the world. With this, you can grab its full potential of not only having local clients but also those from different parts of the world. Using social media gives you access to different needs of different clients to which you can build your business on.

2. Trust Building
Trust is another essential element in this kind of marketing. Reputation is built through recommendations and comments from customers who are satisfied with the product you are selling. Through the comments you receive on your website, you are able to see which product or services rendered gives satisfaction to your customer thereby enabling you to determine that you have done a good job which in the end builds trust to your customers.

3. Cheaper Alternative
Let’s admit it. Social sites and networks like Twitter, Facebook and LinkedIn – are basically.. yes, FREE! Nothing could be better for an internet marketer than a platform for getting “it” out there that costs nothing. All you need is to create free accounts without dropping a penny. But time is the currency in social media not money. Though you need money to begin with, there is little need of it since time is necessary for your business to grow.

4. Leveled Playing Field
Social media levels the playing field between small time businessmen, new entrepreneurs, and the big companies. With elements such as the internet, hard work, and time as the keys to being successful, businessmen and new entrepreneurs can challenge big companies through massive amounts of time in building their reputation. All have the same weapons; it is up to the players how they intend to use it to their advantage.

Give this marketing strategy a try and see the results in no time. All you need to invest is an ample amount of time, a little bit of hard work, and a touch of your skills and talent. And if this sounds a little too overwhelming, try a social media assistant.

Image by sesame ellis