Fleire CastroMy name is Fleire Castro, digital marketing consultant, ScrumMaster, and sole proprietor of Third Team Media, a social media and digital agency that helps corporate and marketing teams with their digital marketing campaigns.

Some thoughts —

One quote from Kurt Vonnegut that caught my attention  – and I feel that it really applies to brands and businesses when we talk about social media or digital marketing in general – goes like:

Another flaw in human character is that everybody wants to build and nobody wants to do maintenance.

It is so spot on about social media management. Brands and businesses are always, always excited to build. Let’s create a Facebook page! Let’s create a Twitter account! Let’s go to Gplus!

And then they would take it internally, assign one internal marketer who’s already up to the neck with workload, and then create new social media accounts. They don’t have a social media plan and what happens is that when that assigned employee leaves the company – what happens then?

The next marketer doesn’t have the login, creates new channels for the brand, and relaunches the channels again and the cycle goes on and on.

That’s the major problem: We want to build but no one ever wants to do maintenance!

And that’s where a team like us at Third Team Media comes in. We help our customers maintain a social media program for their brands.

What about this site? I will be dropping notes here to support initiatives of companies online and help them with their branding and social media management concerns. There will also productivity tips and challenges hurdled for entrepreneurs like me. Hope you’ll find them valuable to improve your social business.

My Story

I started my career in the field of information technology with a  fascination for social media – blogging, social networks, forums. Communicating through these channels with other people across the world using the internet is very powerful way to convey ideas and information itself.

When I left my corporate work back in 2008, I found the calling in helping brands and businesses find value from these channels for their own communities.

Such was the start of my love story with social media and digital marketing..

  • Principal Consultant and Owner of Third Team Media – a startup social media and digital agency based in Cebu
  • PHP coder turned digital marketer. I have a passion for technology, social, and business.
  • Graduated Cum Laude in 2005 for BS Information Technology in MSU-IIT . I came from Iligan City but now living in Cebu since 2006.
  • Blogging since 2004
  • Worked as a PHP coder/developer from 2005 until 2008.
  • Focused in offering digital marketing services since 2008 until present.
  • Certified ScrumMaster (CSM) from Scrum Alliance
  • Certified Blog Entrepreneur (CBEP) from DigitalFilipino and Ateneo de Manila
  • Inbound Certified Marketing Professional  from Hubspot Academy
  • Google Adwords Qualified Professional


How can I help you?

If you are a business owner or brand owner and you need help with reaching your customers online through digital marketing channels, I can help you through my startup social media and digital agency – Third Team Media.

What’s Third Team Media?

I am the Principal Consultant and Owner of my company Third Team Media – a social media and digital agency specializing in providing social brand management assistance for international and local SMEs. We help them manage their social media channels and digital marketing campaigns. We are a tiny firm and we focus our efforts on helping our customers manage their presence online.

I have been involved on projects of small business owners and start-ups in B2B, B2C, and even nonprofits. Usually, they hire me to either work on strategy, manage a project, or work on executing the campaign itself. For a page on services I offer, I have listed all of it on my Services page. For samples of the work I have done, please head on over to a few screenshots at My Work page.

Most of our customers are from the U.S.  and the Philippines. We help them with social media brand management .

Third Team Media is just a fledgeling, micro-mini startup and I am looking to grow it as a specialist agency. I have funded and bootstrapped the operations through my personal projects.

To fund my passion in building a “disruptor/specialist” agency, I also consult for several other agencies and companies remotely. This is by helping them keep their products and services “social” through Social by Design.

I do this because it is also my personal advocacy to help people learn about the benefits of technology and social media. I don’t earn from most of these affiliations but it helps me grow my network to the point of even called a social butterfly.

What do you do aside from helping clients and being involved in events?

On my free time, I read business books and fantasy novels. I also enjoy playing casual Magic: The Gathering and blogging here at www.fleirecastro.com. Other blogs I own include a family blog and a kids and technology blog.

To our success,

Khaleesi of the Third Team


  • Co-founder of  the Iligan Bloggers Society, Inc.
  • Member of the Cebu Bloggers Society, Inc.
  • Social Media Director of  TechTalks.ph
  • Organizer of Startup Weekend Cebu 1, Startup Weekend Cebu 2
  • Mentor of Start
  • Member of the DigitalFilipino Club
  • Founder of GBG Cebu Google Business Group

Community Work

Locally, I am affiliated with the following groups, therefore, I am also active in helping out the events in these nonprofits as a volunteer – I donate my time and resources.

  • Co-founder of  the Iligan Bloggers Society, Inc.
  • Member of the Cebu Bloggers Society, Inc.
  • Social Media Director of  TechTalks.ph
  • Social Media Director of  Cebu Bloggers Society, Inc.
  • Member of the DigitalFilipino Club
  • Founder of GBG Cebu Google Business Group

Resume on LinkedIn

Sometimes, readers want to see my qualifications or rather what they call “resume”. In this digitally connected world, who needs one when you have an updated LinkedIn? Please click here to view my full resume.

Hobbies and Interests

My favorite dessert? Life is short so I eat my desserts first. Cheesecake is my favorite. Anything with cheese actually. If I could be a connoisseur of something, I would choose cheese.

So much for a long version of an “about me” page!

Ready to work with me? You made the right choice. A social media marketing team is what you need to get started.

Client Testimonials

Here are what others have to say about my services through these testimonials below.


“Mae, you do such good work that i am recommending you to friends.”– Steve B., Founder, Zenbu Media

“I found someone great on oDesk. How great? [Fleire] was the one who found Brazen Careerist, which is a great match for my mid-career degree portal, midPointers.”– Lee K., CEO, Edify Marketing

“I really appreciate all the hard work you’ve put in, and how well you’ve handled all the various projects we’ve thrown at you.  “– Kandice H., Manager, FindWatt

“Mae is a pleasure to work with. She is very reliable, works fast en delivers a good quality of work. Highly recommended!”– Goran v. H. , Data Tree

“Mae is the best to work with. Aside from her excellent technical knowledge she knows how to communicate. Mae always kept me up-to-date and was always on time with her work. I will hire Mae again for sure. And on top of that she is nice.”– Craig C., IfItsCo

“She is honest, excellent, and quick to respond.”– Maghdi M.

“Mae is a skillful worker. She was able to give me the site lay-out that I requested and even submitted an article to post in my site. She is diligent, hardworking and trustworthy. “– Marie M., oDesk Nurses

“Thanks for your referral. She’s working out great! Really thorough and fast too.”– Tom C.

“VERY GOOD!The articles look great. You have them setup perfectly and the b and c versions are well done.”– Cory S., Nexation, Inc.