As a digital marketing consultant, I have always shied away from my other persona as a digital marketing trainer. In my 10 years in the industry of digital marketing, it hasn’t been a focus [...]

If you buy something on AliExpress and ship via DHL for the sake of faster delivery time, you will pay more for shipping than the item itself. Item price on Aliexpress: $9~. I bought 6 pieces of [...]

You are sending a kid to school, not a yuppie to his next diving excursion. You are helping a family to achieve income and empower themselves beyond paycheck to paycheck. You are allowing other [...]

Dear students from various schools, You usually find me through this blog FleireCastro.com which has information on social media and digital marketing in the Philippines. Some of you give credit. [...]

Dear Tatay Digong, It’s Mother’s Day. Mother’s Day din of my Inang Bayan, Pilipinas. So, I think of her and her future. They say you will win by a landslide. Good for you. I am [...]

Last year, I put together the social media stats in the Philippines for 2015. This year, we finally have (visual) data of the Social Media and Digital Stats in the Philippines in 2016 from the [...]

Entrepreneurs see opportunities. Entrepreneurs see ways to increase income that no others see. Entrepreneurs know how to create instead consume. They are the ones think ahead and see the [...]

Brand love.. Brand commitment.. Brand loyalty. What’s in a name? It means the same thing. And brings the same outcome. Brand love is not an emotion. It is a relationship. Are the core [...]

The challenge for today’s student journalist in the Philippines are these things: Learn how to leverage social media Learn how to use digital media Use #1 and #2 to filter real-time [...]

.. or perhaps 30 Thoughts of a 30 Year Old Woman Before Turning 31. Is that Buzzfeed enough? It’s 31 minutes before my birthday and I am still in front of my laptop going through the [...]