Digital Marketing Guides

3 Signs of a Prima Donna Blogger (and How to Deal With Them)

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by Fleire Castro on September 8, 2011

There will always be instances when The Prima Donna Syndrome rears its ugly head especially in blogger organizations where there is diversity in the group members. Working in a non-profit blogger organization can be a very daunting, time-consuming and tough task to carry on. I should know because I am the membership chairman of one [...]

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What Digital Marketers Can Learn from Simon Sinek

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by Fleire Castro on August 22, 2011

In the digital marketing plan class that I attended, I can’t help but notice the HumanKind Framework that they mentioned in discovering your brand essence.  It’s a strategic framework created by Leo Burnett in discovering and creating a plan for brands. What I found good in this kind of approach is that it taps at [...]

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Why You Badly Need a Content Plan For Your Blog

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by Fleire Castro on June 24, 2011

A flood of blogs. That’s what I imagine a blogger, that we’ll name here as Ned, would have. There’s Ned’s Blogspot hobby blog, his more serious WordPress, a new one he created on Tumblr for quick posting from his smartphone, and a Posterous just to get a feel of the platform. Yes, that’s just a few [...]

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Tips and Info: Do You Want Setup Your Own Company?

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by Fleire Castro on May 19, 2011

I was able to attend a very informative talk geared and customed for the TechTalk startup community in Cebu. It was attended by aspiring entrepreneurs, startup business owners and foreigners looking for potential business partners in the Philippines. It was a great Friday evening and I had to meet with Rajiv who came with Robert [...]

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5 Weep-Worthy Reasons Why Bloggers Don’t Earn

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by Fleire Castro on May 12, 2011

I suck. I know. My templates change as much as my mood. One day, I’m sporting a black background template with some favorite quote as my blog tagline and the next day I feel more emo. Thus my rainbow-patterned blog background now sports a red-heart graphics for the header and the latest post would detail how I [...]

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The Story of Passover – Google Exodus

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by Fleire Castro on April 20, 2011

What would you do if you could order a swarm of locusts from Amazon? You would be ordering a plague everyday! This video below shows the story of Exodus in which the ancient Israelites were freed from slavery in Egypt BUT this time depicted by the use of social media. Watch and enjoy.   The Brand [...]

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Major Facelift for Facebook Pages

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by Fleire Castro on February 10, 2011

For those who are administrating pages, you may have noticed some pages change recently that the Facebook team has been working on. There’s the inability for non-admins to suggest the page to friends, liking a comment and finding the page’s name on it instead and of course, the revamp on the profiles. We knew it’s [...]

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3 Tools to Keep You Sane In Case of Tech Problems

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by Fleire Castro on January 30, 2011

I had a minor glitch while working today. Yes, I still work on Sundays. Today I was creating reports for clients, sending invoices, paying contractors, creating task updates. In that order. While I was at the later part of this to-do list for the day, I had a tech problem. Recently, I have acquired a [...]

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