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As a digital marketing consultant, I have always shied away from my other persona as a digital marketing trainer. In my 10 years in the industry of digital marketing, it hasn’t been a focus [...]

Dear students from various schools, You usually find me through this blog FleireCastro.com which has information on social media and digital marketing in the Philippines. Some of you give credit. [...]

Entrepreneurs see opportunities. Entrepreneurs see ways to increase income that no others see. Entrepreneurs know how to create instead consume. They are the ones think ahead and see the [...]

Brand love.. Brand commitment.. Brand loyalty. What’s in a name? It means the same thing. And brings the same outcome. Brand love is not an emotion. It is a relationship. Are the core [...]

.. or perhaps 30 Thoughts of a 30 Year Old Woman Before Turning 31. Is that Buzzfeed enough? It’s 31 minutes before my birthday and I am still in front of my laptop going through the [...]

Dear fresh college graduate. Congratulations! You’ve finished college! Time to face the real (working) world. Or you can get married. 🙂 Oh, you prefer applying for work. That’s great! [...]

..welcome to the team! It is my job to make sure that you are the right person, on the right seat, doing the right things right for the team. So sit back and read these lines that will prepare [...]

Whenever I have presentations related to digital marketing and social media, I also make sure that I start my talk by visiting the published social media stats for the Philippines. What better [...]

Tonight, I saw right before my very eyes how Limitless Possibilities business mentor Hannah Danao- Crisostomo invited people into the business preview and converted them into paying customers [...]

Breaking my blogging hiatus to bring an update about what I have been doing for the past two months of not blogging. As a digital team, we have been working with technology tools to communicate, [...]