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It’s that time of the year to take a look at the STATE OF DIGITAL, SOCIAL, MOBILE, & E-COMMERCE IN THE PHILIPPINES. Digital marketers and business owners will have a field day studying [...]

I gave my students from RISTT the following message and would like to share it here to add to your list of your to-dos before the year closes. An instruction for today/this week — Send a [...]

I read an article this morning about Ikigai. It’s finding your reason for being – an intersection of what you love, what you’re passionate about, what the world needs, and what [...]

Opportunities arise when you network at events. Opportunities come from people. The more people you know the more opportunities you have. Nobody works alone. It is both ineffective and [...]

As a digital marketing consultant, I have always shied away from my other persona as a digital marketing trainer. In my 10 years in the industry of digital marketing, it hasn’t been a focus [...]

Dear students from various schools, You usually find me through this blog FleireCastro.com which has information on social media and digital marketing in the Philippines. Some of you give credit. [...]

Entrepreneurs see opportunities. Entrepreneurs see ways to increase income that no others see. Entrepreneurs know how to create instead consume. They are the ones think ahead and see the [...]

Brand love.. Brand commitment.. Brand loyalty. What’s in a name? It means the same thing. And brings the same outcome. Brand love is not an emotion. It is a relationship. Are the core [...]

.. or perhaps 30 Thoughts of a 30 Year Old Woman Before Turning 31. Is that Buzzfeed enough? It’s 31 minutes before my birthday and I am still in front of my laptop going through the [...]

Dear fresh college graduate. Congratulations! You’ve finished college! Time to face the real (working) world. Or you can get married. 🙂 Oh, you prefer applying for work. That’s great! [...]