by Fleire Castro on August 1, 2010
The Problems I have recently written about pharmaceutical brands that have questionable disclaimers that have been updated by the Department of Health. These brands have not shown the new Filipino phrase. These brands have not updated or shown what they can do to honestly present themselves and reflect it in their websites and campaigns. Then [...]
by Fleire Castro on July 8, 2010
This is not a sponsored post. I never did any of those yet. This is a case study an example of how being remarkable AND asking for it can get you the exposure you deserve. Afterall, karma is real. But you have to ask, you know. Objective: Show how the “Reddit Effect” (and possibly social [...]
by Fleire Castro on May 3, 2010
I have just viewed this really inspiring video from TED by Elizabeth Gilbert on nurturing creativity. I have said to myself that I had heard it all before. It was almost like Seth Godin telling me to quiet down the Lizard Brain.
by Fleire Castro on March 1, 2010
I have been a Reddit lurker for 5 months now and certainly been enjoying the variety of posts I read there which ranges from narwhals to political articles that I cannot care about since I am not from the U.S. of A. Nevertheless, I find these posts really entertaining. Yesterday, something really interesting came up [...]
by Fleire Castro on February 23, 2010
Use Pip.io and totally define control on who sees your posts through a beautifully created UI. Robert Scoble had recently interviewed Leo Shimizu, the CEO of a new social networking site called Pip.io. I have decided to give the site a try and see if it’s the same ol’ same ol’, you know, social networking [...]
by Fleire Castro on October 31, 2009
You found a cool article. You got a cool thing on your mind. Posted it. Waited for a like or a comment. ***Crickets chirping*** No one notices and you move on with your social media life. Then suddenly, the same link, status update, video, article gets viral — numerous likes (okay, just 3) and 10 comments.
by Fleire Castro on October 19, 2009
Translation: “The Most Annoying Type of Facebook Users” Facebook going mainstream here in the Philippines is certainly something to buzz about. It has taken over Friendster as the main social networking site in less than a year. And requests for “view me” has now become “add me” – a minuscule proof that Facebook is in [...]
by Fleire Castro on September 27, 2009
Social media – a venue for getting the message out for a good cause. A good proof of this?
Tropical storm Ondoy has just exited the country – storm signals lifted, flights resume. But the relief operations of the National Disaster Coordinating Council has just started. And the tech savvy Filipinos did their part in sharing the information on how to help their fellow countrymen… through social media, of course.