If your hired “expert” tells you he can get the Facebook page to have 500 likes in three days, it’s time to turn your back and walk away. Actually, don’t walk. Run. These people you hired just might be the ones posting these:

• Facebook Guru – Get 500 Likes in 1 week – $20.
• Add 500 Facebook fans/likes – $11.

Translation: Help us market a Facebook page. In exchange for peanuts.

Is this the marketing strategy your “Facebook expert” executes on Facebook? To hire other people and pay $20 to get 500 likes in just a week three days! I may need to stare at this job posting for a while to let the thought sink in.

Job posting 1:

I applaud the web worker that will be working on this kind of project. 500 LIKES for $20. Of course, I was being sarcastic. Maybe, maybe.. this is possible. Of course, I am not a “Facebook expert” so I just do not know. Here are some possible “strategies” to make this doable:

STRATEGY 1: FAKE ACCOUNTS

1. Create 500 email address.
2. Register them all at Facebook.
3. Verify the fake Facebook account.
4. Have all 500 accounts to like the page.

STRATEGY 2: LINK SPAMMING

1. Create a new Facebook profile.
2. Choose an alluring profile pic preferably a blondie who looks friendly enough.
3. Search for top fan pages on Facebook.
4. Like the pages like crazy.
5. Post Facebook page links on all those pages.

Job posting 2:

Now here’s a crazier one. You need tactics here since all fans must be real, must have recent status updates, and must all be from India. You must get creative because results are evaluated after three days. Yes! Read that again –

“500 likes in THREE DAYS!”

STRATEGY 3: THREE-STEP VIRAL PAGES

Three Step Attack: Having the user complete three steps to view the video. Of course, includes liking the page.

STRATEGY 4: CREATING A HATE PAGE

Easier to hate than like? Another “viral” fan page technique.

STRATEGY 5: CREATING A LOL JK PAGE

Common “viral” fan page technique. Untargeted. Might be good for meme or entertainment sites.

STRATEGY 6: FREE REPORT!! BUT INVITE YOUR FRIENDS FIRST, ETC.

Another “viral” fan page technique. X value (depending on the made for adsense or “report” site it’s referring to).

STRATEGY 7: CONFUSED EVENT SPAM

STRATEGY 7: OMG YOU WON’T BELIEVE THIS VIDEO! SPAM

STRATEGY 8: WHO VIEWS YOUR PROFILE EVENT

Before this becomes an uber trend for clients. I have a few questions for you, Mr. Client – What value does this bring in to your product or service? Who are these likers – targeted or random? Most likely, the page value for those above are sure ZERO. But of course, most of these strategies link to sites that are surely just MFA (Made For Adsense) blogs. This surely does nothing of value to the product or service you are marketing.

To summarize the list:

• FAKE ACCOUNTS
• LINK SPAMMING
• THREE-STEP VIRAL PAGES
• CREATING A HATE PAGE
• CREATING A LOL JK PAGE
• FREE REPORT!! BUT INVITE YOUR FRIENDS FIRST, ETC.
• OMG YOU WON’T BELIEVE THIS VIDEO! SPAM
• WHO VIEWS YOUR PROFILE EVENT

To web workers, I’m already helping you out here. If you want to take the job, you have no choice but to do the above. But certainly you should not take it for the price of peanuts! LOL JK!

Know of other strategies used by our blackhatters out there? Please let me know and I’ll surely update this page.

]]> http://fleirecastro.com/social-media/viral-dirty-facebook-marketing-trick-your-likes-for-peanuts/feed/ 2 http://fleirecastro.com/social-media/6-tips-to-improve-your-medicine-brand-promotion/ http://fleirecastro.com/social-media/6-tips-to-improve-your-medicine-brand-promotion/#comments Sun, 01 Aug 2010 01:10:55 +0000 Fleire Castro http://fleirecastro.com/?p=819

The Problems

I have recently written about pharmaceutical brands that have questionable disclaimers that have been updated by the Department of Health. These brands have not shown the new Filipino phrase. These brands have not updated or shown what they can do to honestly present themselves and reflect it in their websites and campaigns.

Then there are those pharmaceutical brands that have safety concerns. These attacks have been resounding as these results is the same thing that each potential customer will see when they research about a certain medicine. Concerns, such as that mentioned, resonate on search results for such brand.

As a conclusion, it is mentioned that there fixes to these kinds of concerns and problems. But these fixes have to been done as soon as possible to lessen the damage, control the issue and regain customer trust on a certain brand.

What Have Been Done So Far?

There are already several medicine campaigns using social media that have been launched. These are some of the campaigns done.

1. Blogger feature – Featuring a blogger is a pretty neat idea. Leveraging influencers means instant penetration to the community or communities that the featured person already has. It is like a personal testimonial of the featured blogger.

2. Event blogging – This involves inviting bloggers to brand-related events.

3. Blog writing contest – Contests involving bloggers to improve online exposure

4. User ideas submission – Prizes given to participants with best brand-related ideas on activities

5. Photo submission and voting – Usually hosted over Facebook

6. User story submission and voting – Users are encouraged to send in their related stories and are voted on by readers

7. Photo tagging in social network – Usually hosted over Facebook

8. “Like” a Facebook page – Winners determined by the number of comments/likes

Apparently, not all campaigns are flawless.

6 Quick Tips to Improve

Your Medicine Brand Promotion

1. Don’t require login just to see the winners!

Users have their own cases of Attention Deficit Disorder. They would certainly not take the pains of signing up just to see a winners list of people they do not even know. Right?

2. Don’t encourage spamming

Would you gain love and admiration for a brand that encourages spamming? I’m not sure about you but I prefer people tagging me because I’m actually on the picture.

3. Do use Sharing Tools for social media sites.

4. But.. Don’t Overdo it.

Do limit the sharing sites to submit to.

Are you pretty sure you have an audience in MySpace, Delicious and StumbleUpon? Think again. Research the top sites where your users might be and you can limit it to just the top three if possible.

5. Do use a Facebook username.

It’s pretty basic to have a vanity URL. Just reach a minimum number of fans and head on to http://facebook.com/username to customize your URL. There are several uses for having an easy-to-recall URL. Putting it on your main site without the extra slashes and dashes is one of it.

6. Do hire a social media marketing assistant.

Most probably when you setup campaigns like these, you will need a social media marketing assistant to interact with your fans and other tasks. If you leave your page thirsty for updates, most likely your fans will ignore whatever you are running.

Do you have other tips for these medicine brands for their online and social media campaigns?

Image Source: Getty Images

This is not a sponsored post. I never did any of those yet. This is a case study an example of how being remarkable AND asking for it can get you the exposure you deserve. Afterall, karma is real. But you have to ask, you know.

Objective: Show how the “Reddit Effect” (and possibly social media) increased sales in an indie software company.

THE COMPANY

Mizage is a small development company that created Divvy – a window management software for Mac.

THE EFFORTS

Let’s say you want to get the word out for your application. After all the creation of accounts on Twitter, Facebook and seeding of initial reviews on related review sites, you want to try out and get a sponsored link at Reddit (notorious for ignoring my posts *bitter*).

Edit:

Steve from Mizage sent me an email! Thanks for the compliment. I was wrong on assuming they had the sponsored links up before the awesome frontpage post. Instead:

We gave the reddit staff some Divvy licenses and they gave us some advertising in exchange =)

That’s even cooler! No wonder I saw the word “divvy” on the advertising FAQ page. Coincidence?

With this, I still maintain my stand on “efforts”. They still have to be made. How are your customers ever going to find you anyway.

Created an ad. Cost: The minimum bid is $20/day for untargeted ads and $30/day for targeted ads.

Take a look at that. Just 69 votes and 34 comments? For a sponsored link? Not much attention there you might think. Surely you need some more of that to increase sales. BUT! Here’s the thing that people might miss.

THE OPPORTUNITY

After all your efforts above, you have created an exposure for your product. Sure, it didn’t generate lots of sales and yet this leads to an encounter with an interested buyer who doesn’t have much to give but just might be the fan that you are looking for.

Your response would be as awesome as Steve’s.

THE GOOD KARMA

You might ask — Why the heck would I do that?? FREE?

Because you just might create a superfan who will do his part of the “deal” and land you at the top page:

Take a look at that. Just 2511 votes and 788 comments? For a NON-sponsored link? That’s an investment of relationship.

THE REDDIT EFFECT

Tyler_Mizage posted the effects of this frontpage post to their Divvy’s sales:

CONCLUSION

I want to save this documentation as proof of how effective it is to:

1. Provide a product of value.
2. Effort effort effort!
3. Find the right channel and create an opportunity.
4. Give freebies.
5. Create a superfan (or superfans!).
6. Learn how to ASK.

There’s number 7 though: Keep it going.

How? Boost up Facebook and Twitter. 

An amazing software and company like this deserves more than 10 fans! And more than just customer service, Twitter can be beefed up to boost branding. And also, they can hire a social media assistant for some of the stuff that they might need help on for these profiles.

I have just viewed this really inspiring video from TED by Elizabeth Gilbert on nurturing creativity. I have said to myself that I had heard it all before. It was almost like Seth Godin telling me to quiet down the Lizard Brain.

But still, I was able to pick gems from the talk. This was one – Genius will come but do your job anyway.

Why do you think this is relevant to small and medium business owners? Why do they need to hush down or to listen to this creativity genie?

Your genius begs to be expressed.

It will haunt you in anyway it can. It pops up when you are about to sleep or when you wake up. It’s that small voice in your head ushering you downstairs to turn on your laptop in the middle of the night and type up a blog post. Or that freakish little tune in your head that wanted you to record this guitar riff while you were on a date (yes, business owners do have love lives!).

But your product is your genius embodied in a candle or an iPhone app or a digital product.

And yet, your genius was not the one that made your product successful.

It was:

• the hours that you put in it
• the days a week that you walked into your office
• the emails you sent to reach out potential customers
• the Twitter updates you made to help your customers about a product information
• the Facebook posts you had to let your friends know of the promos you have for the month

These were the acts that your creativity genie regret to inform you. That you need to get your product out there for the world to see.

Start now by hiring a social media assistant.

I have been a Reddit lurker for 5 months now and certainly been enjoying the variety of posts I read there which ranges from narwhals to political articles that I cannot care about since I am not from the U.S. of A. Nevertheless, I find these posts really entertaining.

Yesterday, something really interesting came up that is worth talking about -

What can be the cause of the possible downfall of Reddit and other online communities?

I believe it is  some kind of hard truth – marketers want to move fast in their promotions. They lack the patience to build the connections needed and with the onset of social media, positions such as social media managers, experts, and consultants bloom like mushrooms. After all, it’s a rule to go where to money is.

For social media “people”, there is also a rule and that is to go where the audience is. Where is the audience? They are in enormous communities or sites like Digg, StumbleUpon, Facebook, Twitter and my favorite – Reddit.

Back to the question though.  Some possible causes of Reddit downfall (which is also applicable to other online communities):

Power users can be seen as people like Naruto and Sasuke. Too haxxxed!

Image source: Alan

1. The Abuse by Power Users

A power user is a user of a personal computer who has the ability to use advanced features of programs which are beyond the abilities of “normal” users.

~Wikipedia

On Reddit, a moderator named Saydrah had received the bashing of the Redditors. One member discovered that she had been “gaming” and using Reddit to her client’s advantage. This becomes a concern since Reddit is all about a community of like-minded individuals who share content from all around the web that they find interesting.  Users then get to upvote or downvote these links to their liking which then, if good enough, reaches the frontpage of Reddit – the seat of traffic.

If a power user finds a way to cheat this system then it defeats the purpose of the community.

2. Breaking a User’s Trust

Trust is like a condom; if you break it, you are screwed.

~Me

You have determined that your audience are users of communities like reddit. Now what?

If you are just a normal user, you add friends, submit content, upvote, downvote, and most of all READ AND CLICK! Here’s the thing though – once you gain some kind of popularity as a redditor, aside from the badges and karma, you get trust.

Yes, trust is also an online currency. And truth is even if communities like Reddit are like eyeball farms, trust is hard to gain. All the more harder to regain if you break such trust.

For Saydrah, it will be hard for her to regain that trust. She might have to create another username which is something really easy to do. But what about the lost trust? Well, let’s just say she will be needing another 2 years and 20 badges to earn it all back.

3. Conversion Into “Just Another Media Outlet”

If people can simply get a site to move up the frontpage then it’s viral traffic to the submitter and this really spawns the issue with spammers and abusers. Do not convert your site to be just another venue for ads and spam. The users deserve more than that because they are there for the community and sense of belonging and ownership.

Remember that you are offering something that answers these users problem and that is a site to read top stories without being bombarded by ads.

Clients of Saydrah may be not be overjoyed to know that her involvement with Reddit has come to an end but really, she has learned lots from this experience I assume. That is: Do not treat a community of users as a mere eyeball source. Communities DO NOT want to be marketed to.

4. Closing Your Ears to the Buzz

The users want YOUR verdict – What will you do to an abuser? How will you end a contest? How do you deal with a crowdsourced, nominated name that is not so beautiful like Mister Splashy Pants?

They are right. They might not be paying to use your site and your service but the time the spend on your site is your achievement. To monetize that you have advertisers and merchandise. It will be enough to listen or risk losing these members.

So the best thing you can come up might be to ban Saydrah. Remove badges and karma, will you do that?

Use Pip.io and totally define control on who sees your posts through a beautifully created UI.

Robert Scoble had recently interviewed Leo Shimizu, the CEO of a new social networking site called Pip.io.

I have decided to give the site a try and see if it’s the same ol’ same ol’, you know, social networking site.

Upon registration, you will receive a welcome email – yes they do that too.

Using Pip.io is going to change the way you communicate with your friends and family on the web! You can share conversations, photos and files, instant message, video chat, and much more – all in real time!

And you will be redirected to a really cutesy panoramic view which reminds me of logging in an online game.

A few minutes into the app and you can tell what to do first – setup your profile of course. It immediately sets my location.

So based on what I understood from the UI, I uploaded an avatar and proceeded to install applications. They have Facebook, News Reader , Twitter and Youtube. Not much.

I was able to add up Facebook and Twitter but was hesitating in adding up News Reader. I already have my Google Reader for that and can’t imagine adding up all my RSS feeds one by one. Maybe there’s an RSS feed for Google Reader? That is still have to know.

I stopped there since the next few things I saw were feeds from my Facebook and Twitter. For Facebook, it was actually limited to commenting on stream updates and I cannot LIKE which is what I usually do.

For the rooms at the sidebar, I have not put it to use since I am not sure if I will be enjoying that. I clicked on what I can within the application and I can say that I felt so lonely. Maybe because I didn’t import my contacts to search for those who have profiles but I doubt anyone has one.

Scoble was able to mention about privacy but I have not been able to put it to test since I do not know where to test as all of these were based on quick observations from someone interested but doesn’t know where to go next.

Again, I felt lonely using the app as I cannot explore and see other people’s profiles and I did not know where to go next as there were no quick tips or walkthroughs.

I’m pretty sure you have been in that weird state – realizing no one noticed the stuff you post on Facebook.

You found a cool article. You got a cool thing on your mind. Posted it.  Waited for a like or a comment. ***Crickets chirping*** No one notices and you move on with your social media life. Then suddenly, the same link, status update, video, article gets viral — numerous likes (okay, just 3) and 10 comments.

How would you feel? No really…

Or rather you should ask yourself,  how should I post so it gets viral… so it gets noticed. Here are some quick Facebook newbie thoughts on getting your own updates noticed.

3 Easy Tips On Getting Your Updates Noticed

1. Tag like crazy

Go on. It works. Tag them friends. Spam them. Do this: Use the @ feature. Limit is just 6 though but don’t fret. There’s always a blank status update box to do it again!

2. SHOUT LIKE IT’S THE END OF THE WORLD!!! THAT’S RIGHT!! CAPS AND EXCLAMATIONS!!!!!!!!11

Feel it!

There’s nothing wrong with being honest. It’s your page and your status update. There more sincere you are with your update, the more it attracts comments.

Insincere updates are those that people stay away from.. like quotes from Isaac Newton or questions about a lousy TV show. No scratch that. You can ask questions about a lousy TV Show but just use this tip — write in caps and use words like OMG! WTF! LOLOLOLOL!!

3. LIKE your own posted update

It’s psychology.

If no one starts poking into your stuff, no one else will. People are stalkers by nature and they want to poke their nose and know where the crowd is.

So why not gather a crowd. Start with you and yourself. Go ahead. Like it!

If these do not work, let me know. Let’s make another way for them to notice our interestingly uninteresting updates.

Meh.

Translation: “The Most Annoying Type of Facebook Users”

Facebook going mainstream here in the Philippines is certainly something to buzz about. It has taken over Friendster as the main social networking site in less than a year. And requests for “view me” has now become “add me” – a minuscule proof that Facebook is in – Friendster is out… or that’s what I think.

A local TV episode attempts to feature what’s “IN”, which is none other than Facebook, but what I believe it should at least be well-researched. Then again, I ended up watching an episode which is just a rip-off of an online article.

Last night, I sat down with Goldilocks fudge brownies on the lap after turning on the TV tuned in to QTV’s Ang Pinaka – a countdown on anything and everything under the sun. “Ah – so this was what my YM-mate meant with his status message referring to QTVs Facebook episode” was what I thought. “This is interesting but it better be well-documented.”

They had an episode titled -  “The Top Ten – Ang Pinaka Pasaway na Facebook User” which translates to (forgive my translation, I am not keen to Tagalog since I’m so Bisaya).

“The Top Ten Most Annoying Type of Facebook Users”

October 18, 2009
Get the lowdown on the biggest, the baddest, the coolest, and the best in the country’s favorite weekly countdown, Ang Pinaka! This week we’re counting down the Top Ten Ang Pinaka: Pasaway na Facebook Users.

Facebook is like a big online party where you connect with friends and other cool, interesting people. On the other hand, there are those Facebook junkies who effortlessly get into your nerves just by posting some of the most irritating status updates in that 160-character window. Who are these pesky Facebook pasaways who change status updates almost every hour? Are you one of them?

Joining our host, Rovilson Fernandez are guest panelistas: TV Host, Valerie Tan, Philippine Daily Inquirer Lifestyle Super Section columnist, James Gabrillo, and TV Host/DJ, Andi Manzano.

Find out the Top 10 Ang Pinaka: Pasaway na Facebook Users this Sunday, 6:00 PM on Q Channel 11.

Based on CNN’s article?

This was generally based on CNN’s own list of  The 12 most annoying types of Facebookers.

1. The Let-Me-Tell-You-Every-Detail-of-My-Day Bore
2. The Self-Promoter
3. The Friend-Padder
4. The Town Crier
5. The TMIer
6. The Bad Grammarian
7. The Sympathy-Baiter
8. The Lurker
9. The Crank
10. The Paparazzo
11. The Obscurist
12. The Chronic Inviter

Except that in their episode they dropped two – The Town Crier and The Lurker.

But I found it slightly disturbing that even their article at WMN.ph is also based on CNN’s article, just twisted a bit (rewritten?). I mean, cmown, media people. If your episodes are simple based on online articles then I might as well just browse and read the article for a good 5 minutes than spend 30 on your episode.

Where’s originality??

From WMN

From CNN

On the 160-character window?

No. Facebook does not have just a 160 character window. This is true for SMS updates but not from the website itself. From “What’s the maximum length of a Facebook status update?” – it says that a Facebook status update is limited to 420 characters (including spaces). On reddit it says, depending on which alphabet the subscriber has configured in the handset, this leads to the maximum individual Short Message sizes of 160 7-bit characters, 140 8-bit characters, or 70 16-bit characters (including spaces).

On Self-promoters

Social channels like Facebook is not only a venue for staying connected with friends and family but recently, it is also a venue for brands, companies and individuals to promote themselves hence the onset of self-promoters.

On TMI-ers

With their recommendation of letting people who share too much info use Twitter instead, I don’t think that’s nice. People use Facebook because their friends are there. And besides, it’s their page and their little input box of “What’s in your mind?”. They can update any status they want to.

On Friend-Padding

Yes, nobody has that much friends but if you  are a marketer, you know the benefits of such target amount of friends on your list.

Last note

If you do not want these kinds of friends on your list, why do you subscribe to their feeds? There’s always the HIDE option.

On youtube, I found just one excerpt of the episode.

Social media – a venue for getting the message out for a good  cause.  A proof of this?

Tropical storm Ondoy has just exited the country – storm signals lifted, flights resume. But the relief operations of the National Disaster Coordinating Council has just started. And the tech savvy Filipinos did their part in sharing the information on how to help their fellow countrymen… through social media, of course.

To anyone who wants to help out these victims of the flood due to the storm, please scroll to the bottom of the post to see details.

Facebook

Fan pages got setup. Hey, who doesn’t want to be a fan of a storm that left 53 dead and 20-ish others missing?

Status updates are bombarded with messages for donations to help the victims.

Twitter

With Philippines as a trending topic as of this hour, tweets for donations come pouring in.

Even @ddlovato is calling out to other people to help.

Flickr

Images of the locales struggling through the floods.

YouTube

Videos of the Ondoy’s aftermath got shared most.

Donating through SMS (Philippines):

Donate to the Red Cross Rescue and Relief Operations.

Text: Red AMOUNT to 2899 (Globe) or 4483 (Smart).

The AMOUNT can be 10, 25, 50 or 100.

Donating through American Red Cross:

Friends in the US may help Typhoon Ondoy victims (flood in Manila) via the American Red Cross…. Call 1-800-435-7669
for those in the Philippines who want to donate:

http://www.redcross.org.ph/Site/PNRC/wtd.aspx

social media alphabet

Image From LikeCool.com

A Social Media Assistant’s Random Thoughts on Social Media

Today I sorted through my sent emails for my quest to be a social media assistant. Most have been explanations of what I can do for clients and their businesses. This task made me realize there isn’t alot of marketers who know social media that MUCH.

I do not claim to be a guru or an expert because I am not. I am a lover of social media.

On interviews, it turns out their openings are really about SEO and SEM with only the blog as the “real”  SM task. Do online marketers really know what social media is? Is it really just cutesy extension or branch of their SEO efforts?

They have taken on all kinds of gimmick to strike to the hearts of their tribe and followers – sent out mass emails, launched hundreds of campaigns, spent hundreds on their quest for a page one on Google, a handful of opt-ins and a pinch of sales.

But have you really covered all the necessary channels to reach the millions all around the globe?

Here is my little alphabet about social media:

S – share

Here lies the power of social media – the ability to share. Customers tend to share a lot of information on the net – links, videos, images. If you have these multimedia available about you and your products, you are making it easy to market and have your presence available.

O – open

Search is power. Google is power. Having your business out in the open with SM gives you an opportunity that others missed. You may a few hundreds of people reached through your email marketing campaign, but think of the millions you can reach through the net.

C – content

Customers don’t want to hear news about just you and your products anymore. They want to hear what you think about the industry you are in – the value you bring into their lives. Maybe toot your own horn sometimes but overall you must be a content provider, the go-to persona, of your industry in this medium.

I – interact

Gone are the days of push marketing. Customers are smarter nowadays. They use these channels to be able to immediately interact with you. Email server down? Phone out of reach? Try to tweet!

A – aggregate

Keeping a close eye on your competitor? Try aggregating and clue in on their latest gimmicks, news, promos and maybe it will give you a hint on what to do next with your own business.

L – loyalty

As a social media user myself across networks and sites, the thought of businesses listening to what I have to say is overwhelming. My ranting about GoDaddy lead to a GoDaddy CS to help me out with my concern. Weeks later I found myself purchasing domains over again. Moral? Customer loyalty rakes in trust and believe me, it rakes in dollars too.

M – mix

Mix photos, videos, text, audio. Facebook lets you do this easily and the more you share, the more customers know you and makes you 3D. Whether is be as a topic starter or getting a point across, the ability to mix these is something that you cannot do on an FHM magazine.

E – engage

To be authentic gains you more listeners than a bot, of course. SM users are smart people. They can immediately detect fake accounts and know when interactions are not authentic. Just like walking into a party with a fake smile, they know when your engagement with them in this medium is real or driven by lust for cash.

D – distribute

You have an interesting thought to share. You mass update your favorite social sites. Are these the right ones for you? SM is not a one-size-fits-all thing. It has to be customized and researched. What networks work for this business may not be the same as what works for yours. Distribute your social media content in the right networks to the right niche.

I – integrate

Integrate social media into your website, your email campaign and you will see the returns far greater. In a rush to convert leads to customers, most marketers focus on what currently works. If it’s not broken, why fix it? Again, it is lost opportunity.

A – accelerate

Start your social media campaigns and accelerate returns. Coupled with SEO and SEM, adding a dash of social media can never be a wrong move. What you will be doing is increasing the range of your reach to potential customers in your niche and hey, it is better than actually cold-calling or sending unsolicited email or messages. The opposite of what SM does.

Know your customers and make them feel relevant. In return, expect loyalty and mention and close a sale or two. I am learning social media too but overwhelmed does not mean uninformed.

The internet is a powerful tool for anyone eager to learn. How about cashing in on your prospects eagerness to learn about you?