[Philippines] Blogger Outrage for DTI Permit Requirement

Individuals, Bloggers, Businesses need a DTI Sales Promotion Permit even if there is no purchase required.  This post has sent the Philippine blogosphere ablaze setting “DTI” as  a trending topic at the moment.

I logged in G+ early this morning to find a post from Ms. Janette Toral’s Social Media Contest and Promotions Philippines blog. It was the first post on my stream that caught my attention and has lingered for hours. It’s THE hot topic of the day.

Have posted the same link to both the Cebu Bloggers and the Iligan Bloggers groups to inform fellow bloggers about the post. It is become an issue especially for bloggers who only use their blog as a platform for their hobbies, giving out freebies from their own pockets and giveaways too. Do we really need a DTI permit to run that?

There will be another meet with IMMAP, DigitalFilipino and DTI soon. It includes talk about  bloggers promotion. This is now being arranged where bloggers running their own promotion can join. Will await for further development of this topic.


This is an excerpt from Ms. Janette’s post on the issue.

However, until November 4, 2011 the following limit applies for bloggers running online promotion (as agreed last August 4, 2011 during the DTI discussion with bloggers).

  • For personal bloggers with self-purchased incentives or tokens for online promotions (discount, raffle, contest, games, premium, redemption), for as long as the annual value given out is less than 1 million pesos, no DTI Permit necessary.
  • For sponsored incentives or tokens for online promotions, for as as long as the annual value received and then in turn given out by the blogger is no more than two hundred thousand pesos (P200,000), no DTI Permit necessary.
  • Individuals and Bloggers are expected to be clear in their online promotion mechanics and clearly stated on their website or blog.


  • If the blogger got specifically chosen by a brand or agency to carry out an online promotion and received payment for doing such, DTI Permit is necessary and the blogger shall be the one to apply.
  • If the blogger collects payment from participants as part of its sales promotion, DTI permit is necessary.
  • It doesn’t cover worldwide contest.
  • The limits DTI stated is only good for the DTI Sales Promotion Permit. Requirements of other government agencies are not included herein.


So until November 4, bloggers can keep doing what they are doing. Blog on!
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