Fleire CastroHello and welcome to my personal site.

My name is Fleire Castro, digital marketing consultant and sole proprietor of Third Team Media, a boutique social media and digital agency that helps corporate and marketing teams with their digital marketing campaigns to reach business goals. I am also an advocate for several causes including women empowerment, entrepreneurship, and tech and data for social good. I am also a professional speaker on a range of topics related to digital marketing, technology, and empowerment.

Just like everyone, I love to talk about myself and hence this site. 🙂 But let me share about my company (micro-business) first.

A quote from Kurt Vonnegut caught my attention  – and I believe that it applies to brands and businesses when we talk about social media or digital marketing in general. It goes like this:

Another flaw in human character is that everybody wants to build and nobody wants to do maintenance.

It is spot on about managed digital marketing campaigns. Brands and businesses are always excited to build — “Let’s create a Facebook page! Let’s create a Twitter account! Let’s go to Gplus!”

And then they would work on it internally, assign one employee (or really, just an intern) who’s already up to the neck with workload, and then create new social media accounts. They don’t have a social media plan at all. And what usually happens is that when the assigned employee leaves the company – what happens next?

I bet you can guess it. Yes, that’s right. The next employee doesn’t have the login details at all. So, the businesses create new channels AGAIN for the brand, relaunches the channels, and the cycle goes on and on.

That’s the MAJOR problem: We want to build but no one ever wants to do maintenance!

And that’s where a team like us at Third Team Media comes in. We help our customers maintain a social media program for their brands. We do maintenance like no one ever would.

Enough about Third Team Media. Let’s talk about me and what I can do for you.

On the blog, I will be dropping posts to talk about my own ideas and talks, to support initiatives of companies online and help them with their branding and social media management concerns, and to talk about several personal advocacies that I have. I will also post productivity tips and challenges hurdled for entrepreneurs like me. Yes, I am that opinionated.

Hope you’ll find them valuable though to empower yourself and improve your social business from my experience. Or to simply just learn with me.

The Long Story

I started my career in the field of information technology coding for a living (yes, I was a programmer) but with a fascination for social media back 2003 in the form of forums, blogging, social networks. Communicating through these channels to other people across the world using the internet is a very powerful way to convey ideas and information.

When I left my corporate work in 2008, I found a calling in helping brands and businesses find value from these online channels for their own communities. This was the start of my love story with social media and digital marketing.

From there, my career timeline shifted.

  • Digital Marketing Consultant and Proprietor of Third Team Media – a boutique social media and digital agency based in Cebu, Philippines
  • PHP coder turned digital marketer. I have a passion for technology, social, and business.
  • Graduated Cum Laude in 2005 for BS Information Technology in MSU-IIT . I came from Iligan City but now living in Cebu since 2006.
  • Blogging since 2004
  • Worked as a PHP coder/developer from 2005 until 2008.
  • Focused in offering digital marketing services since 2008 until present
  • Registered a sole proprietor business Third Team Media in 2010 and worked with an online team
  • Partnered with local companies and working for Cebu brands since 2013
  • Setup the first office of Third Team Media in 2014 and started hiring onsite employees
  • ..and more

How can Fleire help you?

If you are a business owner or brand owner and you need help with reaching your customers online through digital marketing channels, I can help you through my startup social media and digital agency – Third Team Media.  Or you can contact me for a free online consultation or if you need a speaker for your trainings or events.

Aside from speaking and consultations, I have been involved on projects of small business owners and start-ups in B2B, B2C, and even nonprofits. Usually, they hire me to either work on strategy, manage a project, or work on executing the campaign itself. For a page on services I offer, I have listed all of it on my Services page. For samples of the work I have done, please head on over to a few screenshots at My Work page.

What’s Third Team Media?

Third Team Media is a boutique social media and digital agency that I co-founded with my husband, Marco. We specialize in providing enterprise level social brand management for SMEs and startup brands. We help them manage their social media channels and run digital marketing campaigns in order to achieve business goals mostly at the initial stage would be presence and brand awareness.

What are your certifications?

certifications

What are some of your community work done?

Locally, I am affiliated with the following groups, therefore, I am also active in helping out the events in these nonprofits as a volunteer – I donate my time and resources.

  • Co-founder of  the Iligan Bloggers Society, Inc. (current)
  • Member of the Cebu Bloggers Society, Inc. (current)
  • Member of the DigitalFilipino Club (current)
  • Founder of GBG Cebu Google Business Group (current)
  • Social Media Director of  TechTalks.ph (past)
  • Social Media Director of  Cebu Bloggers Society, Inc. (past)

Can I see your LinkedIn?

Sometimes, readers want to see my qualifications or rather what they call “resume”. In this digitally connected world, who needs one when you have an updated LinkedIn, right? Please click here to view my full resume.

What do you do aside from running an agency, speaking, and advocating?

My favorite dessert? Life is short so I eat my desserts first. Cheesecake is my favorite. Anything with cheese actually. If I could be a connoisseur of something, I would choose cheese.

On my free time, I read business books and fantasy novels. I also enjoy playing casual Magic: The Gathering and blogging here at www.fleirecastro.com. Another blog I own is a family blog.

Ready to work with me? You made the right choice. A social media marketing team is what you need to get started.

To our success,

Khaleesi of the Third Team

Client Testimonials

Here are what others have to say about my services through these testimonials below.

“Mae, you do such good work that i am recommending you to friends.”– Steve B., Founder, Zenbu Media

“I found someone great on oDesk. How great? [Fleire] was the one who found Brazen Careerist, which is a great match for my mid-career degree portal, midPointers.”– Lee K., CEO, Edify Marketing

“I really appreciate all the hard work you’ve put in, and how well you’ve handled all the various projects we’ve thrown at you.  “– Kandice H., Manager, FindWatt

“Mae is a pleasure to work with. She is very reliable, works fast en delivers a good quality of work. Highly recommended!”– Goran v. H. , Data Tree

“Mae is the best to work with. Aside from her excellent technical knowledge she knows how to communicate. Mae always kept me up-to-date and was always on time with her work. I will hire Mae again for sure. And on top of that she is nice.”– Craig C., IfItsCo

“She is honest, excellent, and quick to respond.”– Maghdi M.

“Mae is a skillful worker. She was able to give me the site lay-out that I requested and even submitted an article to post in my site. She is diligent, hardworking and trustworthy. “– Marie M., oDesk Nurses

“Thanks for your referral. She’s working out great! Really thorough and fast too.”– Tom C.

“VERY GOOD! The articles look great. You have them setup perfectly and the b and c versions are well done.”– Cory S., Nexation, Inc.