As a business owner, I believe that advocacies should be a part of being a social business. This is not just for corporate social responsibility but should be a way for businesses to be relevant and provide communities for their supporters.
Hence, I have been active in local events, trainings, and communities to be able to help microentrepreneurs, startups, and SMEs in being a social business.
Project BASS: Bandwidth and Signal Statistics
“Project BASS, knowing that it is an alternative to ranting online about telcos and our slow internet, has become a representation of my personal frustration with our internet quality and our lack of options here in the PH.”
Castro worked with lead developer Paul Sydney and Melby in setting up the project and drafted terms and private policies. She was involved in app testing and produced online marketing collaterals through social media.
“Our challenge now is to have the 60 million Filipinos to actually use it,” she said. “On their devices and help contribute to the data that will not just help telcos but help other decision makers in the country make the best decisions.”
Date
February 2017
BLOODLIFE.PH
Organizer: Globe Bridging Communities
Role: Future Maker Finalist
Blood shortage for transfusion use is common in the Philippines. Bloodlife PH aims to help address this with a platform that connects Filipinos in need of blood with matching donors.
#GlobeFutureMaker: bloodlife.ph
Check this video:
https://www.facebook.com/GlobeBridgeCom/videos/662228490632344/
Date
June 2017
I’m Good at Googling: Careers in Digital Marketing
Organizer: Third Team Media / MSUIIT School of Computer Studies
Role: Organizer / Speaker
20+ students of the MSUIIT School of Computer Studies got to learn other career alternatives in digital marketing as related to their Information Technology course. They also learned about how to optimize their profiles for social recruitment.
Photo Credit: Aloha Ambe
Date
April 2014
CEBUANAS ON THE WEB SUMMIT 2013
Organizer: GBG Cebu Google Business Group
Role: Head Organizer
Cebuanas on the Web Summit 2013 is a diversity-focused event where we gather together Cebu-based women from different sectors to learn how to use the internet for their success especially in business.
Date
August 2013
ILEARNERS BRIGHTER FUTURE PROJECT IN KALUANGAN
Sponsor
Fleire admired the passion that iLearners, Inc. have showered in their advocacy to have brighter future for the children especially in rural areas. She decided to collaborate with this non-profit organization by asking Unilab’s help. Without hesitation, Unilab donated multivitamin supplements for the children of Baranggay Kaluangan.
Date
June 2013
GBG CEBU SHOW ME HOW YOU GOOGLE PART 2
Organizer
Third Team Media and GBG Cebu shares the same advocacy when it comes to inspiring our fellow Cebuanos. The best way to show this is through the show and tell event. Aside that we show our participants on how Google empowered Third Team Media, we can also learn from them how they use Google tools for their own benefit.
Date
May 4, 2013
CEBUANAS ON THE WEB MEETUP
Organizer
Cebuanas on the Web Meetup was a gathering of Cebuanas and Cebu-based women who use internet web technologies and Google tools for their business and organization. Third Team Media together with Google Business (GBG) Cebu organized the meetup.
Date
April 27, 2013
SOCIAL MEDIA INFLUENCERS SUMMIT 2013
Supporter
Third Team Media is pleased to support the biggest gathering of social media enthusiast and practitioners in our country. With the “trending forward” theme, we want to create buzz too in everything that we do for our clients.
Date
March 2013
E-COMMERCE SUMMIT CEBU
Organizer
It’s an honor for Third Team Media to organized Digital Filipino events in Cebu. For the first time, Digital Filipino brought the E-commerce Summit in Cebu. It’s an intensive one-day seminar about e-commerce strategies.
Date
March 23, 2013
STARTUP WEEKEND CEBU 1, 2, AND 3
Organizer: TechTalks.ph
Role: Volunteer Social Media Team / Sponsor
Startup Weekend Cebu an event where everyone is given the chance to launch their own startup in 54 hours. Third Team Media leaded by Fleire Castro supports Startup Weekend Cebu and became a part of the organizing team for Social Media. We provide live updates and video stream during the three-day conference which is accessible to the public who were not able to joined.
Date
May & November 2012, June 2013
GOOGLE+ WORKSHOP WITH HADI OTHMAN
Organizer
It was the first Google+ Workshop headed by Hadi Othman of Google Community Development. The main agenda was to teach the participants on how they can maximize Google+ and use it for their business. It’s also a great digital marketing tool to use.
Date
December 2012
DIGITAL MARKETING WORKSHOP
Organizer
Another event that Third Team Media has organized with GBG Cebu is the first Digital Marketing Workshop. It’s a hands-on seminar where we teach them on how to use social media for digital marketing, Google maps to increase business online visibility as well as the role of good design in digital marketing.
Date
November 2012
MEET AND GREET WITH GBG CEBU
When GBG Cebu was founded by Fleire on July 2012, the first meetup for GBG Cebu members were organized by Fleire together with the rest of Third Team Media. It was a typical meetup of the members where everyone was asked to introduced themselves and talked about their business.
Date
September 22, 2012
2 HEARTS 2 BEAT
Supporter
Third Team Media was one of the supporters of this fundraising event that aims to save two lives of innocent children who undergo open heart surgery. With the use of social media, we helped the organizers in promoting this fundraising event.
Date
October 14, 2012
VISAYAS BLOGGING SUMMIT 2001
Organizer and Supporter
The Visayas Blogging Summit 2011 was a milestone for Cebu Bloggers Society, Inc. Third Team Media was a part of it as we are one of the supporters at the same time our very own Fleire Castro was one of the organizers.
Date
November 2011