Long ago branding strategies revolve around leveraging traditional media – television, radio, newspapers – to implement push marketing to get the message out. Internet and mobile tools have now shifted the strategies and called in a whole new threat to “old media” through interactive, niche-targeted, pull marketing strategy through social media.
With this current move, it is fun to imagine the differences of the two strategies, social vs traditional, like a battle between two super heroes – Spiderman vs Superman.