It’s that time of the year to take a look at the STATE OF DIGITAL, SOCIAL, MOBILE, & E-COMMERCE IN THE PHILIPPINES. Digital marketers and business owners will have a field day studying the numbers and analyzing what this means for their clients and their businesses. There is a lot to learn this year and lot of lessons to apply in this fast-paced digital marketing landscape. We all must keep up. 🙂
Major thanks to We Are Social for publishing a comprehensive report. They created slides with data for each region and for some countries, too. I look forward to this every year. This report is part of the Southeast Asia slides located here.
For convenience, I have put together the Philippines portion on this report for reference on talks and presentations this year. Of course, that’s the part where we Filipino marketers (and students) would be most interested in especially when managing local campaings.
Feel free to check it out below:
One thing noted in this year’s report is that it is much more comprehensive than the previous years. Reason might be because of advancement in tools being used for these reports and more collaboration.
This poses lots of benefits for the marketers and businesses owners who need to prove their marketing budgets and spends to the decision makers of their companies.
Will save the rest of the commentary and the analysis to the marketers and students out there. If you want to discuss and debate, please feel free to message me on Facebook.
Which stat are you most curious about or is most notable for you?