Honored to be a part of this batch of awesome people for the 40 Under 40 for Campaign Asia-Pacific 2018. Thank you, Campaign Asia-Pacific. On the first 10, too!
It was an honor to be mentioned in the 40 Under 40. Here’s the full URL of the list but might require a subscription to CampaignAsia:
One part of the application that I want to share about is this part —
What are they doing not just to assist the company they work for and its clients, but also take the industry forward?
Aside from working with clients and growing the agency, Fleire Castro is also involved in projects that take the industry forward.
Fleire is the co-proponent of a winning advocacy project of the AEIF Alumni Engagement Innovation Fund of the U.S. Embassy. It is a digital marketing workshop roadshow run in 4 locations across the Philippines. Each workshop was for the young entrepreneurs aged 18-35. Each participant received guidance and mentoring with their digital marketing campaigns (social, search, website, etc) for the brands they are working on.
Fleire is the co-founder of bloodlife.ph for healthtech. The app using Facebook Messenger in order to connect people that need blood and those that are willing to donate. The platform is an example of using digital marketing for social good.
Fleire is also the founding member of Project BASS for big data through crowdsourcing and volunteerism. The app is currently in partnership with the government to measure the bandwidth speed and quality of the telcos in the Philippines. The project uses Facebook to engage its volunteers and to inform the community about the data findings of the project.
Fleire is also currently working on a youth advocacy and engagement project. When she in the US, she was inspired by the Professional Fellowship Program host organization at Mikva Challenge. She saw how the youth in Chicago, Illinois showed their passion for issues in their community and how they grouped to bring solutions instead of just WHINING. They are actually doing something for their communities.
With the need to increase innovation and digital skills in the Filipino youth, she decided to bring the event in Cebu, Philippines. This event will be the FIRST Action Civics Fair will be on October 2018. Focus is on digital media campaigns to bring awareness to issues.