Fleire Castro

Digital Marketing Consultant
Mentor, Trainer, Advocate

You can consider Fleire as The Digital Maestra. Her anthem: Ambitious Achievements.

Fleire aims to deliver focused insights, produce uncompromising results, and provide confident coaching to fellow entrepreneurs, startup founders, and MSMEs.

She was mentored through the DigitalFilipino community, is a Cherie Blair Foundation mentee alumna, and is a U.S. Embassy Manila alumna where recently she mentored social entrepreneurs through YSEALI and was sent to Nairobi, Kenya for the Global Entrepreneurship Summit organized by former U.S. President Barack Obama.

Fleire currently serves as a digital marketing consultant and proprietor of Third Team Media, a social media and digital agency based in Cebu, PH. She is also a resource person of the ongoing 12-day Rural Impact Sourcing Technical Training program of the DICT in cooperation with DTI and LGUs.

Fleire is also involved in several startups – as co-founder of bloodlife.ph for healthtech and founding member of Project BASS for big data through crowdsourcing and volunteerism.

Fleire’s “Para Sa Bayan” advocacies include women entrepreneurship and digital + tech for social good.

RESUME

CAREER HIGHLIGHTS

  • 12 years in the Information Technology field with 9 years in Digital Marketing
  • Sole proprietor /  business owner of Third Team Media, a social media and digital agency in Cebu, PH
  • Certified ScrumMaster, Certified Blog and Social Media Entrepreneur (CBSMEP), Hubspot Inbound Certified, and a Google Certified Professional (Google AdWords Certification Program: Individually Qualified)
  • Philippines winner of 2013 Google SEA GCP Google Certified Professional challenge
  • Participant of the Generation Change PH program of the U.S. Embassy of Philippines and Ateneo de Davao University
  • Fellow of the YWEB Young Women’s Entrepreneurship Bootcamp 2013 of the U.S. Embassy of the Philippines and SPARK! Philippines
  • Representative to the Global Entrepreneurship Summit 2015 in Nairoibi, Kenya hosted by the President of the United States Barack Obama
  • U.S. Embassy Manila Alumna
  • Cherie Blair Foundation Mentee Alumna

SPECIALTIES

Digital Marketing, Search Engine Marketing, Social Media Marketing, Facebook Marketing, Lead Generation, Information Technology, E-commerce, Entrepreneurship, Inbound Marketing, Project Management, Business Development

EXPERIENCE

Digital Marketing Consultant / Business Owner at Third Team Media Business Solutions

April 2009 – Present

Third Team Media helps you with your social media management, marketing, and digital marketing consultancy needs. We help enterprises in nonprofit management, nonprofits, IT/BPO companies, and startups launch and manage their digital marketing programs.

Trainer / Resource Person at Department of Information and Communications Technology

July 2017 – Present

Tasked at providing technical training for 12 day sessions on several locations to teach digital marketing, website development, freelancer training.

Co-Founder at bloodlife.ph

May 2017 – Present

Business development and marketing of our initiative/platform to connect blood donors to those who need blood

Founding Team Member at Project BASS – Bandwidth and Signal Statistics

March 2017 – Present

Project input, product development, testing, marketing for the big data initiative that aims to map and report insights of mobile data bandwidth across the Philippines through crowdsourcing and volunteerism.

Social Media Officer at Information and Communications Technology Office – Department of Science and Technology

February 2015 – June 2016 (1 year, 5 months)

Tasked at providing technical and creative expertise in providing the ICT Office strategic directions on all its Social Media campaigns of the Office focused on the Free Wifi for Public Places Projects.

Co-founder at Iligan Bloggers Society, Inc.

February 2011 – Present

Assist the organization in online partnerships and acts as remote advisory board member for the group

COMMUNITY

  • Mentor, pro-bono consultant, volunteer, and entrepreneurship activist and in several business and tech communities
  • Prime mover of the #oneforiligan viral fundraising campaign for the victims of Typhoon Sendong that hit cities in Mindanao in 2011
  • Head organizer of the Cebuanas on the Web Summit 2013, a free summit on women empowerment, entrepreneurship, and technology organized by volunteers
  • Volunteer organizer of first and ongoing Startup Weekend, a globally renowned entrepreneurship bootcamp in Cebu
  • Organizer of the Geeks on a Beach 2015 conference for techies, designers, developers and geeks

CERTIFICATIONS

  • Google AdWords Certification Program: Individually Qualified – Google License 1549474 March 2015 to March 2016
  • Certified ScrumMaster (CSM) – ScrumAlliance.org March 2012 to April 2014
  • Certified Blog and Social Media Entrepreneur – Ateneo de Manila University – Digital Filipino
  • Inbound Certified – Hubspot, November 2015

EDUCATION

Mindanao State University

Bachelor’s, Information Technology – Business Software Development

2001 – 2005, JITS Member, MSU-IIT Student Cooperative

HONORS AND AWARDS

Cum Laude, Batch 2005

BS Information Technology – Business Software Development

Mindanao State University – Iligan Institute of Technology