by Fleire Castro on December 29, 2010
Do you have a thing that you fear most? When you see the word “fear”, what scary images do you visualize? I understand if you could count a couple of those right now. As a web worker, you might have a fear of taking an opportunity that could change your freelancing career. As an employee, you fear [...]
by Fleire Castro on September 27, 2009
Social media – a venue for getting the message out for a good cause. A good proof of this?
Tropical storm Ondoy has just exited the country – storm signals lifted, flights resume. But the relief operations of the National Disaster Coordinating Council has just started. And the tech savvy Filipinos did their part in sharing the information on how to help their fellow countrymen… through social media, of course.
by Fleire Castro on September 7, 2009
Image From LikeCool.com A Social Media Assistant’s Random Thoughts on Social Media Today I sorted through my sent emails for my quest to be a social media assistant. Most have been explanations of what I can do for clients and their businesses. This task made me realize there isn’t alot of marketers who know social [...]
by Fleire Castro on August 31, 2009
Long ago branding strategies revolve around leveraging traditional media – television, radio, newspapers – to implement push marketing to get the message out. Internet and mobile tools have now shifted the strategies and called in a whole new threat to “old media” through interactive, niche-targeted, pull marketing strategy through social media.
With this current move, it is fun to imagine the differences of the two strategies, social vs traditional, like a battle between two super heroes – Spiderman vs Superman.
by Fleire Castro on August 23, 2009
If you find yourself immersed in the internet, you would soon realize that social media marketing is making its foot hold in the marketing industry. Many are wondering if they should leverage this for their business. We say, yes to a hundred percent. “Marketing without social media is like a morning without coffee.” And just [...]
by Fleire Castro on August 17, 2009
A Social Media Assistant is someone who works with you to get your business on the move and out there for the customers the way you want it to be. They could be anyone qualified enough to do the job efficiently and effectively. These assistants can work from the comforts of their own office or [...]
by Fleire Castro on July 22, 2009
Creativity and Business can’t ever mix. All lot of you will easily react to this. Mostly would disagree with that and say that, no – they should coexist. This is because people are generally artistic and creative. We are humans after all. Yet with the old adage – “you can never serve two masters at [...]
