A quote from Kurt Vonnegut caught my attention  – and I believe that it applies to brands and businesses when we talk about social media or digital marketing in general. It goes like this:

Another flaw in human character is that everybody wants to build and nobody wants to do maintenance.

It is spot on about managed digital marketing campaigns. Brands and businesses are always excited to build — “Let’s create a Facebook page! Let’s create a Twitter account! Let’s go to Instagram!”

And then they would work on it internally, assign one employee (or really, just an intern) who’s already up to the neck with workload, and then create new social media accounts. They don’t have a social media plan at all. And what usually happens is that when the assigned employee leaves the company – what happens next?

I bet you can guess it. Yes, that’s right. The next employee doesn’t have the login details at all. So, the businesses create new channels AGAIN for the brand, relaunches the channels, and the cycle goes on and on.

That’s the MAJOR problem: We want to build but no one ever wants to do maintenance!

And that’s where a team like us at Third Team Media comes in. We help our customers maintain a social media program for their brands. We do maintenance like no one ever would.

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