FLEIRE CASTRO
Helping you build wickedly resilient careers & businesses
- CEO/Founder @ DashoContent, Content Operations for Agencies
- Founder/CMO @ Third Team Ventures, Fractional AI Ops Team — incl. Third Team Media, Pioneering Social Media Agency
- Professional Public Speaker
- 18 Years in Digital Marketing and Tech
- Award-winning Woman in Business
- Economic Empowerment Advocate
- ASEAN Certified Digital Transformation Trainer
- Certified ScrumMaster
- Content Creator @ The Wicked - Newsletter on startups and marketing
- Podcaster @ Wicked Thoughts Podcast - Listen on: Apple Spotify
- Creator @ Unfireable
Currently geeking out about:
- Bone china tea sets and Artificial Intelligence
ABOUT FLEIRE
Yes, it's pronounced as "FLARE". ;)
Fleire Castro is an Award-Winning Woman in Business, a U.S. State Department Fellow, Startup Founder, and Fractional CMO. Known as the "Digital Maestra," she helps professionals and founders stay relevant, competitive, and unfireable in a world reshaped by AI.
Fleire has 19 years in Information Technology and 17 in Digital Marketing, and has served over 100 businesses across the Philippines, the U.S., and Singapore.
She left her hometown at 21 with 20,000 pesos in the bank, was fired from her first corporate job, and turned that into the spark for her first agency — now a portfolio spanning three countries. She was sent to Nairobi, Kenya, as a delegate to the Global Entrepreneurship Summit, and to Chicago, Illinois, as a U.S. State Department Professional Fellow.
Fleire serves as CEO & Founder of DashoContent, a Singapore-based hybrid content operations platform that connects marketing teams with AI-powered tools and human experts to scale content production. She is also the Founder/CMO of Third Team Ventures, a Fractional AI Ops Team that helps founders with AI and automation.
She has consulted for organizations including Senti AI and DICT and has been mentored by Ideaspace Ventures, QBO, AppWorks, the Cherie Blair Foundation, and the U.S. Embassy.
Fleire's "Para Sa Bayan" advocacy focuses on women entrepreneurship and digital + tech for social good.
When not working, she looks forward to long walks at the park and tea time with her son.
TRAINING AND SPEAKING TOPICS
Fleire Castro has been invited as speaker and trainer on topics related to the following:
DIGITAL MARKETING AND SOCIAL MEDIA
- WHAT WORKS IN SOCIAL MEDIA MARKETING
- APPLYING SMART SOCIAL MEDIA STRATEGIES
- UTILIZING THE POWER OF DIGITAL MARKETING FOR BUSINESS
- META ADVERTISING BASICS
DIGITAL MARKETING FOR COMMUNITIES & ADVOCACIES
- CREATING COMMUNITIES ON SOCIAL MEDIA CHANNELS
- LEARNING HOW TO USE SOCIAL MEDIA FOR CRISIS RESPONSE
- DEPLOYING SUSTAINABLE SOCIAL MEDIA PROGRAMS
DIGITAL MARKETING FOR TEAMS
- INNOVATIONS IN DIGITAL MARKETING
- DIGITAL MARKETING AND ONLINE TOOLS FOR A MARKETING TEAM
- SOCIAL SELLING IN REAL ESTATE
ENTREPRENEURSHIP & CAREERS
- CAREERS IN DIGITAL MARKETING
- GREATER HEIGHTS THROUGH INTERNATIONALIZATION
- TECHNOPRENEURSHIP FROM A WOMAN TECHNOPRENEUR’S PERSPECTIVE
- WOMEN ENTREPRENEURSHIP CHALLENGES AND LESSONS
Consult with Fleire
Need straight-talk guidance on launching, growing, or pivoting your business? Let's sort it out together.
$99
Individual Consultation
NEW PROGRAM
Embark on a career transformation with Fleire's Tailored Mentoring Program
Grow with Fleire Castro: Get Real Skills, Straight Talk, and Smart Strategies in Digital Marketing and Startups.
No fluff, just practical mentorship tailored for you.
Limited slots available. Apply now.
"The best stories you can tell are the ones that you experienced from your own journey. Craft a great one."
THE WICKEDLY AWESOME STORIES WE TELL
Everything is about STORIES.
When someone asks me why I love the word "WICKED", I tell them a story.
That story starts with how I ran away from home in 2008 and how in that darkest time in my life, an online comic book with the title "No Rest for the Wicked" became my only solace.
If you do a quick Google search today, that same phrase actually tells you about the common plight of 21st century workers (us!) where we don't have the time to stop and savor life because - guess what - no rest for the wicked!
No wonder I love this word. It just reflects how we are #WICKED and how we are robbing ourselves of the joy of savoring our wins.
Now, I use #wicked to humorously remind myself to rest while hustling onwards. And that behind every challenging journey is a wickedly good story to tell.
Onwards to the next moonshot!
TESTIMONIALS
From My Wickedly Great Mentees
I am very grateful for Fleire Castro’s assistances in setting up my Outsourcing Tech Company and website https://www.minksinsync.com. She provided amazing consultancy and coaching over several weeks to arrive at a my theme, narrative, and ideas on how I should go from start-up to scale-up. She is great to work with, has a lot of insights, and responds immediately when ever you need to bounce ideas whether its website, wording, or coaching concepts. Without her assistance I am not sure I could have progressed very far. Fleire is a great Mentor! Thank you!
Mario S.
In case you were wondering why my business coaching sessions are so effective…
Inhale the good, exhale the bad. Fail, forgive yourself and repeat. I believe every forgiven failure is actually a success if you learned from it. (learned that recently after failing a lot)
In the near future these failures will all make sense! The good times are coming baby! I can feel my talents gaining clarity for success! wootwoot! 2019 is my year! (I mean it already is, I mean c’mon, I live in Mexico but you know, the best is yet to come)
Natassa G.
Marketing changed my life!! Thank you for the inspiration, Auntie. Phenomenal Filipina is now up and running with 3 staff members. Ughhhh you empower me by just being you.
Fleire owns a boutique digital marketing agency. She is one of the best in her field and my career aspires to be even half of what her’s is.
You’re an amazing business and life mentor. Love always.
Ey A.
Add Me on Social Media
(plus I respond faster here!)
SEND FLEIRE A MESSAGE
..or a handwritten letter. I would love that.
PHONE NUMBER
USA +1 347 480 1696
EMAIL ADDRESS
fleire@thirdteam.org
OUR LOCATION
Los Angeles, CA, USA
Singapore
Metro Manila, Philippines
Cebu City, Philippines
© 2026 / Fleire Castro / All rights reserved