Founder / Builder / Educator
I ran a 40-person agency in Cebu for ten years. I sat in the approval queues and stayed up until 4 AM when a client needed a campaign by morning. Now I build the software that work was missing, and I teach people to use AI on their own jobs.
· Programmer since 2005 · Philippines, Singapore, United States · U.S. State Department Professional Fellow
Clients, programs and media from the last 18 years
What I'm building
I only build what I have needed myself. Each card says what the thing is, who it is for, and where it stands today.
Nothing publishes unchecked. Dasho checks every draft against a brand's own rules before the draft goes out.
A managed AI assistant that handles admin, email, calendar and daily operations.
Focused landing pages and short explainer videos for local service businesses in Florida, live in three to five days.
A sourced reference to artificial intelligence in the Philippines: research labs, data centers, companies and policy. Every figure carries a confidence flag.
A hands-on AI program by AI Literacy PH, where learners use AI and build with it.
Live workshops for marketers rebuilding their work around AI. Participants build their own prompts, review steps and templates during the session.
Singapore · founded 2021
Dasho
The software company behind Dasho. Legal name ContentDash PTE LTD. Went through AppWorks Accelerator in Taipei in 2023.
dasho.aiCalifornia
Third Team Ventures
The company behind ThirdClaw, AI Literacy PH and its AI systems projects.
thirdteam.orgCebu · founded 2009
Third Team Media
The digital agency I grew to 40 people and more than 100 client engagements. Silver Stevie Award, Services Company of the Year, 2014.
Earlier, I co-founded the Iligan Bloggers Society in 2011, founded Google Business Group Cebu in 2012, and co-founded bloodlife.ph in 2017.
Product questions, demos and pricing for Dasho go through dasho.ai, not through this site.
Practical AI education
I teach AI to the people most AI training skips: small business owners, marketing teams, and students outside Metro Manila. Every session ends with something each participant built and keeps.
Conference talks and panel discussions on practical AI, marketing operations and building software.
Half-day or full-day sessions where participants build something they keep, not only listen.
Guest lectures and class sessions for students in business, communication and technology.
Structured learning programs designed with schools, communities and education partners.
Building AI marketing operations
How to build a marketing system a team can run without its builder.
The #UNFIREABLE marketer
Why the marketers who last through the AI shift are the ones who understand the system.
Governing AI-made content
What brand rules, approvals and human judgment look like when drafts cost nothing.
Who AI is built for
The Philippines helped train the models and still waits for full access. What that means for Filipino teams.
Workshops, keynotes and DashCon rooms across Manila, Cebu, Davao and Iloilo since 2022.
Recorded talks, lectures, podcast clips and long conversations about AI, content and marketing.
Short clips from interviews. Tap a card to play with sound.
Dash of Alliance, episode 1 · 34 min
Interview with Le-an Lai Lacaba · 28 min
With Dominic Ligot · 51 min
Lecture · 42 min
Selected experience
Eighteen years in marketing, an agency that grew to 40 people, and more than 100 client engagements across the Philippines, Singapore and the United States.
These quotes describe agency and content service work, not the Dasho software.
“Before I started working with Fleire I was blindly throwing money at marketing hoping something will stick. Fleire came in and organized our entire strategy and we have been on a steady rise since. I have been working with Fleire for almost 7 years.”
Mohib Sattar
Founder, SafeRides.org
“DashoContent helped position Sprout as a thought leader in B2B SaaS through high-quality video content. Their expertise in bringing customer success stories to life, combined with their tech-savvy AI approach, keeps us ahead of the competition.”
Patricia Barruela
Content Marketing Officer, Sprout
“Fleire and her team (Third Team Media) did an excellent good job in managing our social media/digital campaigns. We are happy and satisfied with their services.”
Geofel Labendia-Flores
Manager, Residential Projects
Writing and ideas
Lately I write about who AI is built for and who pays for it, from Manila, from inside the supply chain. Most essays appear first in The Wicked, my newsletter.
30 April 2026AI and work
When you fire the human, you also fire the agents and the infrastructure keeping your business running.
25 April 2026AI access
Anthropic's training data included the Philippines. Anthropic's access policy excludes the Philippines. Every other major AI platform I depend on follows the same pattern with different paint.
27 January 2026Building
An experiment in fractional AI operations for MSMEs and marketing teams
30 March 2025AI policy
Essential conversations on the future of the Philippines in this AI age
Conversations with AI builders, marketing operators and founders about systems, trade-offs and the decisions that happen before the LinkedIn post. 67 episodes since 2020.
Listen nowCollaborate
I read every invitation myself before agreeing to a call. These five kinds fit what I am working on.
Product partnerships
Co-developing a product or prototype where both sides bring something real.
Technology collaborations
Applied AI research, distribution partnerships and education technology.
Speaking
Keynotes, panels and guest sessions with a defined audience and format.
Education and training
Workshops and AI literacy programs with a clear scope.
Media and interviews
Podcasts, articles and press.
I'm focused on building products and developing practical AI education. I'm not currently taking on general marketing retainers, fractional CMO assignments, standalone SEO or AEO audits, or hourly consulting through this site.
