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Fleire Castro — seated in navy suit, hand to chin, considered executive portrait

01 / 03

Fractional CMO

Your company needs a CMO. You're not ready to hire one.

I plug into growth-stage companies — build the AI marketing system, train the team, hand it off when it's working.

Book a Strategy Call
Fleire Castro — at work with MacBook on couch, navy suit, modern interior

02 / 03

Builder & Founder

Marketing systems that outlast me.

Founder of DashoContent and Third Team Ventures. AI infrastructure for teams that ship faster.

See ventures
Fleire Castro — teaching workshop with mic, screen behind reads 'understanding USERS of your tech'

03 / 03

Speaker & Trainer

I teach the operators.

Workshops, keynotes, podcast. For marketers and founders rebuilding around AI.

See talks

· 3 countries · 100+ businesses · U.S. State Department Fellow

Trusted by

100+ businesses served · Philippines · Singapore · California

For companies

If you need me embedded in your team.

These are for CEOs and founders who need a senior marketing partner running the function. I've done this for legal tech, SaaS, and agencies across PH, SG, and the U.S.

Full build

The Machine

I design and build your entire AI marketing operation from scratch. Content engine, lead gen automation, analytics dashboard. Your team gets a system they use daily. It runs whether you're in the room or on a plane.

Build the system
Retainer

The Operator

I plug into your team and run the marketing function. Bi-weekly strategy calls, Slack access, monthly performance reports. You get a working CMO embedded in your operations.

Embed me in your team

I take on a maximum of 3 clients at a time. Every engagement gets my direct involvement.

Just need an hour?

Focused 1-on-1 session for a specific challenge. Strategy, AI implementation, marketing ops. From $99/hr.

Book the session

The Machine — How It Works

STEP 01

Audit

I review your current marketing stack, content workflow, and team capacity. Takes 1 week.

STEP 02

Architect

I design the AI marketing system: content engine, lead gen automation, analytics layer. You approve the blueprint.

STEP 03

Build & Train

I deploy everything and train your team hands-on. Every workflow is documented. Takes 4–6 weeks.

STEP 04

Handoff

Your team runs it independently. I do a 30-day check-in, then I'm out.

Typical engagement: 6–8 weeks. Starts at $4,000/month.
(A full-time CMO runs $180K–$250K/year. This gets you the same strategic output in a defined engagement.)

Start a Conversation

The Operator — Retainer Model

I embed into your team as a fractional CMO. You get senior marketing leadership without the full-time cost. I run strategy, manage execution, and report on performance. Best for companies doing $1M–$10M who need a marketing leader but aren't ready for a VP-level hire.

What's included:

  • Bi-weekly strategy calls
  • Slack/async access (48hr response)
  • Monthly performance report
  • Quarterly marketing plan
  • Team training sessions
  • Tech stack management

Retainer starts at $3,000/month. 6-month minimum.

Start a Conversation

What clients say

I let the work speak.

Before I started working with Fleire I was blindly throwing money at marketing hoping something will stick. Fleire came in and organized our entire strategy and we have been on a steady rise since. I have been working with Fleire for almost 7 years.
MS

Mohib Sattar

Founder, SafeRides.org · 7 years working together

DashoContent helped position Sprout as a thought leader in B2B SaaS through high-quality video content. Their expertise in bringing customer success stories to life, combined with their tech-savvy AI approach, keeps us ahead of the competition.
PB

Patricia Barruela

Content Marketing Officer, Sprout

With DashoContent managing our social media content, our marketing team can focus on strategic initiatives. Our Facebook presence has never been stronger.
JS

Jade S.

Marketing Manager, OceanJet

DashoContent helped us focus on other things we need to do for our business, taking our mind away from content creation and redirecting our energy on more urgent things on our end.
IA

Ikeesha Aquino

Senior Academy Coordinator

We really observed how DashoContent helped us in terms of attracting new customers and informing our audience about our services. I saved a lot of time and was, therefore, able to focus on growing my business.
WD

Wendell Donaire

Business Owner

Since we onboarded with DashoContent, we've seen an increase in viewership on our TikTok page. The team is incredibly easy to work with, always delivering quality and engaging content.
TR

Trina Risos

Assistant Manager, Digital Customer Experience

I cannot explain how much DashoContent has alleviated our worries and time commitment to doing quality content. No doubt, DashoContent is out there providing better service with great leadership.
LO

Lee O'Brien

Entrepreneur

She provided amazing consultancy and coaching over several weeks to arrive at my theme, narrative, and ideas on how I should go from start-up to scale-up. She is great to work with, has a lot of insights, and responds immediately.
MS

Mario S.

Founder, Minks In Sync

Fleire and her team (Third Team Media) did an excellent good job in managing our social media/digital campaigns. We are happy and satisfied with their services.
GL

Geofel Labendia-Flores

Manager, Residential Projects

Questions

Frequently asked.

30-minute discovery. We talk about where your marketing is, where it's stuck, and whether I'm the right fit. No pitch, no deck. If we're a match, I send a scoped proposal within 48 hours.
Fleire Castro - professional portrait in blazer at café

My first gig was writing an article for $1 on oDesk. I was 21, had a baby, and just got fired from my first corporate job. I built a marketing agency in Cebu from that, ran it for 10 years, served clients like Aboitiz and Megaworld, burned out hard, and rebuilt everything. Turned the agency into a consultancy. Built a content operations platform. Registered companies in Singapore and California.

Now I work as a fractional CMO for growth-stage companies and run workshops that teach marketing teams how to build AI systems into their daily operations. Everything I know about marketing came from doing the work — managing teams, shipping campaigns, fixing broken operations, and staying up until 4 AM because a client needed it done by morning.

I've been the person who bet everything on an idea. That's who I build for.

#UNFIREABLE

Live Workshop Series

Train marketers to become the person their company can't afford to lose.

I normally deliver this as custom training for in-house marketing teams. Companies pay premium for it behind closed doors. I'm now running it as a live workshop for individual marketers, agency owners, and team leads who are rebuilding their workflows around AI.

You build real tools during the session. Production-ready prompts, brand-safe review loops, a content workflow you can hand your team the next morning.

What you walk out with:

  • The Content Ops Framework

    From manual chaos to a system: Strategy, Production, AI Tools, Governance.

  • The Prompt Formula

    Role + Context + Task + Format + Constraints. The structure behind every output we produce in our live operation.

  • Brand-Safe Review Loops

    So AI output gets caught before it embarrasses your client.

  • 3 Branded Templates

    Social, blog, email. Hand them to your team the next morning.

Next cohort: March 2026 — limited seats

Join #UNFIREABLE

Free Resource

Get the playbook — free, straight to your inbox.

The exact framework I use to audit a marketing team's stack, identify what to automate first, and deploy AI workflows that stick. 12 pages. No fluff.

What's inside:

  • The 5-layer AI marketing stack
  • Automation audit checklist (the one I use with $4,000/mo clients)
  • Prompt templates for content engines and lead gen
  • ROI calculator: manual vs. automated ops

Free. No spam. Delivered instantly to your inbox.

Fleire Castro

AI OPS
PLAYBOOK

The Marketing Automation Framework

12 Pages · PDF
FeedSpot Top 5 · PH Marketing Podcasts 2025

Wicked Thoughts Podcast

65+ episodes. AI builders, marketing operators, founders who actually ship. We talk about systems, trade-offs, burnout, the real decisions that happen before the LinkedIn post. New episodes weekly.

Listen now
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Speaking & Events

I speak about AI marketing ops, founder resilience, and building systems that outlast you.

Available for keynotes, panels, workshops, and podcast guest appearances. Based in Manila, available globally.

Talk Topics

Building AI Marketing Operations

How to build a marketing system your team can run without you.

The #UNFIREABLE Marketer

Why the marketers who survive the AI shift are operators, not creatives.

From $1 Articles to 7 Figures

The founder journey: burnout, rebuilding, and betting on systems over hustle.

Content at Scale

How small teams produce enterprise-level content with AI workflows.

50+ events · 3 countries · Corporate, startup, and university audiences

Past stages: Certified ASEAN Digital Trainer · IdeaSpace Foundation · AppWorks · Southwestern University PHINMA · On Deck

The Ecosystem

I build the companies. I run the operations.

These are the companies and platforms I've built and operate. They're the proof that the systems I teach actually work at scale.

Third Team Ventures logo

Third Team Ventures

Holding Company · California

The parent entity. Strategy, investment, and operations across all ventures.

thirdteam.org
DashoContent logo

DashoContent

AI Content Platform · Singapore

AI-powered content production for businesses. The productized version of the content engine I build for clients.

dashocontent.com

The Wicked Newsletter

Marketing ops, founder war stories, and what I'm building this week.

Fleire Castro

I write about AI workflows, content operations, and what running three companies across three countries actually looks like. Straight from the operation.

Subscribe on Substack

Free. No spam. Unsubscribe anytime. Hosted on Substack.

Ready when you are

You've seen how I work. Let's talk about your operation.

30-minute discovery call. No pitch deck, no commitment. We talk about where your marketing is, where it's stuck, and whether I'm the right fit.

Book a Strategy Call